Data Management

Practical Tips to Deal with Account-Based Marketing (ABM)

Are you struggling with Account-Based Marketing (ABM)? Here are few crucial tips to get you started. It would help you … Chandrima SamantaJuly 2, 2018, 4:29 pmNovember 1, 20190

How Should the Retailers Deal with Gen Z Consumers?

Here is a blog exclusively for the retailers in dealing with Gen Z consumers. The first thing which you should … Chandrima SamantaJuly 2, 2018, 4:14 pmNovember 1, 20190

Audience/Marketing Data & Data Enhancement, Data Management

Akeneo launches new Product Experience Management (PXM) solution

Akeneo announced updates and new products to its flagship PIM (Product Information Management) solution designed to enable enhanced PXM (Product … Chandrima SamantaJuly 2, 2018, 3:52 pmNovember 1, 20190

Audience/Marketing Data & Data Enhancement, Data Management

How will technology change marketing in 2018?

We are living in a digital world that has seen marketing take different forms. Marketing is all about understanding the … Chandrima SamantaJuly 2, 2018, 3:44 pmNovember 1, 20190

Content & Experience, Customer Data Platform, Optimization, Personalization & Testing

Importance of Cross-Device Identification and its Use in Marketing

Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … Chandrima SamantaJune 29, 2018, 9:51 amNovember 1, 20190

Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics

Cost per experiment – Measurement of ROI per campaign

Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … Chandrima SamantaJune 28, 2018, 3:44 pmNovember 1, 20190

Data Management, Marketing Analytics, Performance & Attribution

Insights from State of CMO Report, 2018

The recent standing of the Contract Manufacturing Organization (CMO) industry insights advocates highlighting the remit of marketing leaders as well … Chandrima SamantaJune 27, 2018, 2:12 pmNovember 1, 20190

Audience/Marketing Data & Data Enhancement, Data Management

Adobe adds Attribution IQ- A New Feature in the System.

Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following … Chandrima SamantaJune 26, 2018, 7:04 amNovember 1, 20190

Audience/Marketing Data & Data Enhancement, Data Management

Why Marketers and IT Experts Need to Work Together

Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they … Chandrima SamantaJune 20, 2018, 3:33 pmNovember 1, 20190