Guest Blogs

Guest Blogs, Laura Christensen
3 Steps to a Successful Triggered Email Program
Email marketers strive to build customer relationships and drive strong email revenue. Yet data shows that the one targeting strategy …
Guest Blogs
DO YOU WANT TO WINBACK LOST CUSTOMERS?
First…Get to Know Your Customers The first step in winning back lost customers is defining “lost.” Depending on your area …
Guest Blogs
How to best employ embedded images in an email
Transactional emails can be spruced up with images embedded in them. Emails that have embedded images not only share knowledge …
Guest Blogs
Today’s Top 25 Most Influential Email Marketers
Who’s coming and going and what’s trending in email marketing can be fluid. Taking a closer look at the influencer …
Guest Blogs, pradyut hande
Dial “E” for User Engagement: 5 Messaging Campaigns to Boost Conversions for Telecom Apps
For digital businesses, their web and app platforms are mere extensions of the overall brand persona, product/solution offering, and customer …
Guest Blogs
OPPORTUNITIES AND THREATS OF SOCIAL MEDIA AUTOMATION
The Advent of Messenger and Bots present both Opportunities and Threats This blog discusses the opportunities and threats of Social …
gerri Knilans, Guest Blogs
Three Keys to an Effective Social Selling Strategy
The average person will spend five years of their life on social media. The simple truth is: social networking technology …
Guest Blogs
UNLOCK “THE VALUE” IN CUSTOMER LIFETIME VALUE
We recently hosted a webinar featuring Forrester Principal Analyst Brandon Purcell and Julie Schmidt, SVP of Analytics and Insights at …
gerri Knilans, Guest Blogs
How to Create Stellar Call-to-Actions
How to Create Stellar Call-to-Actions The “call to action” (CTA) is an essential component of any marketing initiative. It’s the …
gerri Knilans, Guest Blogs
How to Establish an Effective Marketing Analytics Process
Data-driven marketing analysis is pivotal to the success of any marketing effort. Without the insights and direction analytics provide, companies …
Guest Blogs