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Advertising
Guest Blogs

You never get a second chance to make a great first impression.

While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone …
Advertising
gerri Knilans, Guest Blogs

What Every Marketer Needs to Know about Content Development

Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing. To ensure your …
Social Media Automation
Guest Blogs

The Challenge of Lead Routing is that You’re Always Behind

At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to …
Martech
Guest Blogs, Laura Christensen

The Importance of Trust Between Email Senders and Subscribers

Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, …
Martech
gerri Knilans, Guest Blogs

Marketing Technology: Today and in the Future

When it comes to technology, almost nothing is built to last. Next year there will be a new app or …
Martech
Guest Blogs, pradyut hande

Secret 7: Mobile Marketing Tips to Accelerate User Retention for Travel Apps

The advent, proliferation, and popularity of mobile apps has disrupted many a traditional industry. The rapid transition to an increasingly …
How to drive incremental business value through data and analytics
Guest Blogs

How to drive incremental business value through data and analytics

Retailers are driven every day to enhance the customer experience. As they continue to transform to meet shifting and higher …
Marketing
Guest Blogs

Find the Relevance in your Data

Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do …
5 Hacks to Serve User Retention on the Table for Food Delivery Apps
Guest Blogs, pradyut hande

5 Hacks to Serve User Retention on the Table for Food Delivery Apps

The online food delivery market in India is valued at $7.12 billion and is likely to grow by a CAGR …
sales and marketing
Guest Blogs

How to Tailor Your Messaging When Creating an SEO Campaign

Like other marketing channels, Search Engine Optimization (SEO) requires you to consider your message and how it will impact your …
Marketing News
Guest Blogs

THE TOP 5 QUESTIONS TO ASK WHEN CHOOSING A PREDICTIVE ANALYTICS SOLUTION

There’s no doubt that the B2B predictive data analytics revolution is upon us. While it’s a fairly safe bet that …

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