Guest Blogs
Guest Blogs
MarTech and AdTech Application Dominance in the next 12 – 18 Months
Think Big. Start Small. Fail Fast. There has been plenty of hype you hear today in the media about Artificial …Guest Blogs
Why GDPR is a Blessing in Disguise for Event Marketers
If you’re a marketer, you’ve probably had the date May 25, 2018 ingrained in your mind (likely in huge, flashing …Guest Blogs
Segmentation and Persona Building With MarTech
MarTech has traditionally focused on the execution of marketing and advertising campaigns. Whether it is DSPs, DMPs, content marketing, acquisition, …Guest Blogs
How to take a more agile approach to consumer understanding
How to take a more agile approach to consumer understanding By Mark Walker, Revenue Director, Attest Does anybody reading this …Guest Blogs
AdTech Meets MarTech: Using Email to Deliver Precise Personalization
For many companies, customer acquisition and customer retention seem to exist in two separate vacuums. The advertising and lead gen …
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